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Josh Golin: Nickelodeon Admits SpongeBob Not Fit for Preschoolers

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A new study from researchers at the University of Virginia finds that watching SpongeBob SquarePants has a negative influence on preschoolers' executive functioning. Children who watched nine minutes of the show scored significantly worse on assessments designed to measure memory and problem-solving skills than children who watched a slower-paced cartoon or kids who spent nine minutes drawing.

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